If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn’t because people weren’t shopping. They were just doing it from their smartphones.
According to a holiday shopping report by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales. A whopping $2.9 billion came from consumers making purchases on their smartphones, making Black Friday the biggest U.S. mobile shopping day ever.
Smartphone purchases made up 39 percent of all ecommerce sales, a 21 percent increase over last year.
Good summary here on Techcrunch.
